KENN DEIN LIMIT
/ Art & Creative Direction
Client: Bundeszentrale für gesundheitliche Aufklärung (BZGA) / Agency: Ressourcenmangel
The nationwide campaign "ALKOHOL? KENN DEIN LIMIT" ("Know your Limit") serves to inform youths about the effects of exessive alcohol consumption.
After a successful pitch for the client I was assigned with the design and rollout of the campain to classic advertising formats as well as collateral, such as a flyer, a magazine and postcards. I also provided the creative direction for the photoshooting with Hans Starck and selected the models for the campaign.
The project won a Silver Econ Award in 2017.