/ Art & Creative Direction

Client: Bundeszentrale für gesundheitliche Aufklärung (BZGA) / Agency: Ressourcenmangel

The nationwide campaign "ALKOHOL? KENN DEIN LIMIT" ("Know your Limit") serves to inform youths about the effects of exessive alcohol consumption.

After a successful pitch for the client I was assigned with the design and rollout of the campain to classic advertising formats as well as collateral, such as a flyer, a magazine and postcards. I also provided the creative direction for the photoshooting with Hans Starck and selected the models for the campaign.

The project won a Silver Econ Award in 2017.