/ CREATIVE DIRECTION & DESIGN
PRELIMINARY DIPLOMA PROJECT
Collab with sabine Melis
g(r)own is a visionary design concept, which combines fashion with real natural materials. The garments are hereby
adorned with velcro patches with real growing cress. Customers can choose between a variety of patches or leave
the garments plain white to create their own individual piece.
Based on the design of the garments, a corporate design and a store concept were created to complete the vision of
the g(r)own brand.