/ CREATIVE DIRECTION
My thesis project "Hochentzündlich" (Highly Inflammable) concentrates on the issue of university students afflicted
with burnout syndrome. I developed a preventive first aid kit and campaign to provide information about the condition.
The kit contains several items including a handbook refined with a thermochromatic printing varnish, a "Burnout
Beater" shirt, and "Off Button" and a bookmark with a first aid instruction. The bookmark is now produced annually
by the German student union as a handout for freshmen.
The Poster campaign, that was developed to run parallel to the distribution of the first aid boxes, shows students prior
and post burnout with an ambiguous headline and a copy that displays the reasons that can lead to burnout syndrome.